03 Setters and closers
People on the DMs and the phone, so you are not
Setters answer new followers and form fills, qualify them and book the right ones. Closers run the sales call. We write the scripts, train the team and review recorded calls every week. You keep teaching and coaching, and every conversation is tracked from first message to cash.
Watch how it worksHow we do it
Seven steps, in this order
Cash per booking is the headline number, because show and close rates alone can be gamed.
- 01
Check the foundations
A steady source of leads, an offer and the sales assets come before anyone is hired. A setter cannot fix a weak offer.
- 02
Write the scripts and assets
Offer document, ideal client, objection list, DM flow and call structure, approved by you. Each recurring objection gets a short video.
- 03
Recruit and screen
Applications with a short video, then a role play on real conversations. Pay is tied to shows and cash, never bookings alone.
- 04
Train before going live
Quizzes on the offer, reviewed good and bad conversations, live role play and a watched first three days.
- 05
Work every lead within the hour
A new follower or form fill gets a message or call within minutes, a qualifying conversation, and notes for the closer.
- 06
Run the pre-call system
Confirmation page, reminders, a short group chat with the lead, setter and closer, and assets for each lead's worry.
- 07
Close, then review
A fixed call structure, an outcome form after every call, and a weekly review of recordings that changes one thing.
What you get
What setters and closers includes
Setter playbook
Conversation flow, qualification, follow-up cadence and hand-off notes.
Closer script
Stage by stage, with an objection map and a checklist after each call.
Objection library
Real objections from your calls, each with an answer and a matching asset.
Pre-call assets
Short breakout videos, an offer walkthrough and proof.
Reminder stack
Email plus a personal text from the person taking the call.
Hiring and onboarding pack
Role, hours, pay, KPIs and a never-do list.
Call outcome form
Outcome, cash, lead score and top objection for every call.
Weekly call review
Best and worst calls, and what changes because of them.
Formats we choose between
We pick the format to fit you
Setting
- Inbound DM settingAn audience that follows and replies: new followers, story viewers, keyword commenters.
- Form-fill settingPaid lead forms, answered fast by text and call under a real name.
- OutboundOnly when paced, researched and kept opt-in.
Closing
- Call structureFrame, discovery on numbers and history, recap, the cost of doing nothing, the outcome, then price.
- ObjectionsAgree first, find the silent objection, tie the answer to what discovery uncovered.
- Payment plansOffered as an option once doubts are handled, and disclosed plainly.
What we measure, what we avoid
The numbers we watch every week
- Speed to lead
- Conversation rate
- Pitch rate
- Booking rate
- Show rate by source
- Close rate
- Cash per booking
- Lead score by source
Hiring a closer too early
Until there are enough qualified bookings, the calls need a partner, not a hire.
Paying setters per booking
It fills calendars with people who never show.
Blaming lead quality blind
We count no-contacts, reschedules and non-responders first.
Stale scripts
The same texts for years go flat. We test one change at a time.
Pressure tactics
No fake scarcity and no claims we cannot back.
Next part of the engine: 04
Portal and backend
Next step
See if your audience is a fit
Watch the walkthrough, answer six questions, pick a time. The call is with one of the three partners.
