The partnership
A partnership, not a retainer
- + One setup fee, paid once
- + A share of offer sales
- + No retainer, no equity
We put our own time in up front and get paid mostly from the sales we help make. Everything below is how the deal works, in plain terms.
Watch how it worksThe terms
The deal, in one paragraph
You pay a one-time setup fee. We take a share of the sales of the offer we build and run with you. Both depend on your audience, your offer and how much we run, so we set them on the call. There is no retainer and no guarantee. Before work starts, four things are settled in writing: what counts as a sale, whether your existing sales are included, who pays ad spend, and when we are paid and how we check it.
Setup fee
Paid once, before the build
Revenue share
Of offer sales, paid monthly
No retainer
Nothing monthly on top, ever
In writing
Every term settled before you pay
How it compares for you
Six ways to pay someone to grow your offer
Each model has a place. Here is the honest version of each, from your side of the table.
- 01
Revenue share
What we doOur pay grows only if your sales grow, so when sales dip we lose too. The cost to you: in a very strong month, the share is more than a flat fee would have been.
- 02
Retainer
Predictable, but you pay whether anything sells or not, and you are buying hours rather than an outcome.
- 03
Equity or majority split
Gives the operator a long claim on your company. It only makes sense when they own the offer and carry the risk. We take no equity.
- 04
Licensing
You buy a system and run it yourself. Cheaper to start, but all of the execution is yours.
- 05
Build and leave
A flat fee, a finished build and a handover. Fits a coach who wants full ownership and will run it alone.
- 06
Upfront consulting
Right when an audience is too small for a share to make sense. We would tell you, rather than take a share we cannot earn.
We avoid a percentage of growth above a baseline. It can punish you for succeeding and gives everyone a reason to stop at the threshold.
Why a setup fee
What the setup fee pays for
The first weeks are front-loaded work that happens before there are any sales to share. The fee covers that build, and it means both sides start committed.
- Positioning the offer for the person who buys it
- Funnel, application, booking flow and reminders
- CRM, automations, payment setup and tracking
- VSL or webinar script
- Setter and closer scripts and process
- A plan for organic content and the first ad creative
Protections for both sides
Settled in writing before we start
Most partnership fights come from questions nobody answered at the start. These are answered in the agreement, before any money moves.
- §01
The number is checkable
We get view-only access to your payment processor and the right to check the figures. Not control, only the ability to see the number.
- §02
The formula is written down
The compensation clause names who calculates, when, and on which number.
- §03
You keep what is yours
Your audience, content, brand, customer list and accounts stay yours. We keep our own systems and templates.
- §04
Access is scoped
Every login we ask for is listed in writing, and removed when we finish.
- §05
Nobody leaves overnight
Notice period, cancellation terms and confidentiality are agreed before we start.
- §06
A clean exit
We hand over what is yours, remove our access and settle what is owed on a fixed timeline.
- §07
Scope can step down
If you bring a function in-house later, we step down to advising rather than all or nothing.
- §08
Review points from day one
Rates and terms get a written review at day 90, because they are hard to change later.
Payouts and ad spend
How our share is paid
- We calculate from your processor's cash collected for the period, share the working with you, and invoice on one fixed date.
- Refunds and chargebacks reduce our share in proportion to the sale refunded.
- With payment plans, we are paid as instalments land. With third-party financing, as the processor pays out.
Who pays for ads
- We start with organic and your existing audience. Paid traffic comes after the offer shows it converts.
- The ad budget is agreed in writing before anything is spent, and never changes without your yes.
- Ad accounts stay in your name. We are added as admin.
Side by side
Three ways to build the back end
| Agency retainer | Doing it alone | SWFT Ops | |
|---|---|---|---|
| Monthly fee | Every month, sales or not | Salaries and tools | None. A share of sales only |
| Who builds the offer | Usually you | You | We do, from your audience |
| Content and ads | Often one or the other | You hire and manage | Included |
| Setters and closers | Rarely | You hire and train | Included |
| Backend and reporting | Extra | You set it up | Included, in your portal |
| When they win | When you pay | When you sell | When you sell |
Risk
No guarantee. Aligned risk instead.
We cannot honestly guarantee a result on an offer with no sales history, and anyone who says there is no risk is guessing. You pay a fee up front and may not earn it back. What we can do is make sure we only do well when you do: after the setup fee, every dollar we earn comes from a sale you made.
- We are paid from your sales, so we push for sales
- Reviews at day 30, 60 and 90 to fix, reposition or stop
- We never call this zero risk
Next step
See if your audience is a fit
Watch the walkthrough, answer six questions, pick a time. The call is with one of the three partners.
