02 Content and ads

More posts and more ad creative from the footage you already film

You film in batches. We turn the footage into native posts for each platform and many short ad variations, run the ads against the funnel, and judge them on calls that closed, not on clicks. Content builds trust and ads add volume, so we run both together.

Watch how it works

How we do it

Seven steps, in this order

Volume beats a single perfect ad. Twenty honest variations of your own footage teach more than one polished ad nobody tested.

  1. 01

    Set the voice and pillars

    A voice note about your story and best ideas becomes a content identity: pillars, a dream follower for broad hooks, and an idea worth arguing against.

  2. 02

    Build the profile

    Your profile is the second page of every ad: face photo, a bio with a real mechanism, a pinned start-here post, highlights, one link, one keyword.

  3. 03

    Film once, cut many

    One session becomes short clips, a long piece, carousels and stories. Each winner is remade natively per platform, not reposted.

  4. 04

    Set up tracking first

    A pixel event on a booked call, UTMs on every link stored with the lead, and a funnel model worked back from the target return.

  5. 05

    Launch ads as concepts

    Hooks, bodies and calls to action filmed separately and combined. One concept per ad set.

  6. 06

    Read results at the bottom

    Ads are judged on closes and cash per booking. Cheap leads that never show get cut, expensive ones that close get scaled.

  7. 07

    Refresh before fatigue

    Keep the winning angle, change the format and the first seconds, and keep a slice of spend for tests.

What you get

What content and ads includes

01

Content identity

Voice, pillars, dream follower and the first four reels to make.

02

Profile build

Bio, highlights, an authority carousel, pinned posts and a tracked link.

03

Weekly batch

Edited posts for each platform you use, from your latest footage.

04

Hook library

Hooks tried as organic posts before they become ads.

05

Ad concept matrix

Persona by angle by format, so every new ad is a deliberate test.

06

Ad account setup

Verified business, tracking, events and audiences, all in your name.

07

Retargeting layer

Audiences from video viewers and profile visits, with a campaign behind them.

08

Weekly ad review

What to cut, what to scale and what to make next, with the reasons.

Formats we choose between

We pick the format to fit you

Platforms

  • InstagramResults and insight for reach, DMs and the profile funnel.
  • YouTubeThe step-by-step, and the video a setter sends for each objection.
  • Short form elsewhereOnly where you will post consistently. Two or three platforms at most.

Ads

  • Account structureOne campaign, one to four ad sets, five to ten ads of one concept each.
  • Content layerCold audience sees value, viewers get a free class, webinar or lead magnet.
  • Direct responseStraight to an application or booked call once the funnel can take the volume.

What we measure, what we avoid

The numbers we watch every week

  • Hook and hold rate
  • Link click-through
  • Cost per profile visit
  • Cost per booking
  • Show rate
  • Cost per show
  • Close rate
  • Cash per booking
  • Return per concept

Turning a viral post into an ad

Views are not buyers.

Claims nobody trusts

Income promises and guaranteed language bring the wrong buyer and risk the account. We pitch the deliverable.

Judging by cost per lead

Cheap leads that never show are the most expensive ones.

Tweaking instead of testing

Small edits teach nothing. A new concept does.

Ads before the backend is ready

We check the offer, tracking and call capacity first.

Next part of the engine: 03

Setters and closers

Next step

See if your audience is a fit

Watch the walkthrough, answer six questions, pick a time. The call is with one of the three partners.

ApplyWatch how it works