How it runs
The first 90 days, week by week
- + One weekly call
- + A written report every week
- + Reviews at day 30, 60 and 90
What happens after you sign, who does what, what we need from you, and how we decide what to fix next.
Watch how it worksApplication to first sale
Five phases, one direction
Twelve weeks from kickoff to the day 90 review. Launch lands in week 5, and every phase ends with something you can check.
- 1
Weeks 1 and 2
Kickoff, access, audit and research
- Kickoff within 24 hours of the signed agreement and setup fee
- Access checklist: processor view access, email, CRM, forms and calendar, domain, ad account admin, scoped social access
- Audit of what runs today, including your own numbers
- Research from your audience: calls, polls, DMs, comments and past sales
- A written roadmap in week one, so you see what we build and why
You provide
- Logins
- A 15 to 20 minute voice memo of your story and offer
- Last month's numbers
- Two or three audience calls
- Answers within a day
- 2
Weeks 3 and 4
Offer and build
- Offer, price and promise settled from the research
- Funnel, application, booking, reminders, tracking and CRM built
- Setters and closers briefed on the offer
- A pre-launch gate: domain connected, messaging registered, access confirmed
You provide
- Review and approve copy and pages
- Record the content and video we script
- Testimonials, with written consent
- 3
Weeks 5 and 6
Launch to your audience
- Launch to your existing audience, organic first
- Every call reviewed, with no changes for the first one or two cycles so the data means something
- The first weekly report
You provide
- Your voice in posts and stories
- Availability during launch week
- Quick answers to buyer questions
- 4
Weeks 7 and 8
Read the data, fix the first leak
- Fix the first stage that is out of range, one at a time
- Decide together whether paid traffic is worth testing, and on what budget
You provide
- The weekly review
- A yes or no on any ad budget
- 5
Weeks 9 to 12
Optimise and plan
- Sales process tuning, follow-up sequences and no-show recovery
- A back-end offer, if there is one
- The day 90 review: the numbers, what stops, what scales, terms reconfirmed
You provide
- The day 90 review
- Decisions on what comes next
The weekly rhythm
One call, one report, two action lists
A question or a small change should never take days to answer. Each week you get a written report and a list of what each side does next. Each month, a longer health review.
What we track
The numbers at every stage
We fix the weakest stage first. These are the numbers that tell us which one it is.
Content and audience
- Qualified DMs and comments per post
- Views against your own 90-day median
Traffic
- Cost per thousand views
- Link click rate
- Cost per lead or registrant
Application and booking
- Form completion
- Qualified rate
- Booking rate
- Cost per booked call
Show rate
- Ad bookings
- Setter bookings, measured apart
Setting
- Speed to lead
- Conversation rate
- Pitch rate
- Book rate
Closing
- Close rate
- Cash per booking
- Lead score
Cash
- Cash collected
- Average order value
- Collected against contracted
- Refunds and disputes
Later: unit economics
Cost to win a buyer against what a buyer is worth over time.
After day 90
What happens next
Keep going
On the same terms, or end with the agreed notice.
Monthly reviews
A health review replaces weekly build work.
Widen the ladder
If it works, more offers and tested paid traffic, with a cash buffer.
Step down
If you take a function in-house, our scope steps down.
Stop honestly
If it is not working, we say so and agree what stops.
Next step
See if your audience is a fit
Watch the walkthrough, answer six questions, pick a time. The call is with one of the three partners.
